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What we do

Everything you need
to grow your online presence.

Every service is managed by a dedicated specialist, selected worldwide for that specific expertise. No generalists. No compromises.

01 · Advertising

Meta Suite
& Google

Where your customers search and scroll, we're there.

Facebook, Instagram, Google Search, Shopping, Performance Max. Acquisition, retargeting and brand awareness campaigns managed by certified specialists with real experience on Italian ecommerce. Not templates—strategies built on your business, your industry, your margins.

Google Ads, Search, Shopping, Performance Max, Display, YouTube
Meta Ads, Facebook and Instagram, acquisition and retargeting
ROAS Optimization, we work on real margins, not impressions
Weekly reports, clear data, explained in plain language
A/B testing, creativity, copy and audiences tested continuously
Google Ads Meta Ads Performance Max Shopping Retargeting ROAS
Real results
+100%
Walcor, revenue doubled with lower investment than the previous year
+60%
Muranonet, revenue growth in 12 months with optimized budget
Ideal for
Ecommerce looking to scale
Brands not seeing ROI from current campaigns
Companies wanting to reduce customer acquisition cost
02 · Advertising AI

ChatGPT
Ads

Your ecommerce, in the answer your customer is reading.

More and more people ask ChatGPT what to buy. With ChatGPT Ads your products appear right in those conversations, when the customer is deciding. We handle everything: account setup, catalog, sales tracking and campaign management, with the same transparency on numbers as all other channels.

Account setup, registered in your name, with your data ownership
Product catalog, connected and optimized for conversations
Sales tracking, pixel and server, to know what really works
Weekly management, products, conversation topics and budget
Reports in plain English, the same numbers we see
ChatGPT Ads Shopping conversazionale Catalogo prodotti Tracciamento App Shopify
Discover how ChatGPT Ads works →
How we work
01
We connect your catalog and select products with the most potential in conversations
02
We install tracking and verify that every sale is counted
03
We optimize every week and after 30 days we present you with the results on a call
Ideal for
Ecommerce businesses that want to get ahead of the competition
Those selling products that people ask for advice on
Brands already active on Google and Meta looking for a new channel
03 · Ecommerce

Shopify
Ecommerce

A beautiful store isn't enough. It needs to sell.

Development, optimization and management of your Shopify store. 5 years as marketing director at a Shopify Partner Agency, we know the platform better than anyone else. From structure to UX, from checkout to conversions, from audit to growth.

Complete audit, UX, speed, checkout, products, technical SEO
CRO optimization, more visitors becoming customers
Setup and migration, new store or migration from other platforms
Integrations, Klaviyo, Meta Pixel, GA4, essential apps
Catalog management, products, variants, collections, on-page SEO
Shopify CRO UX Audit Partner Agency
Real results
€20K
Viviferments, from zero to €20,000/month in 12 months on Shopify
+200
Shopify ecommerce stores managed over the years
Ideal for
Those looking to open their first online store
Those with a store that doesn't convert enough
Those looking to migrate from WooCommerce or Magento
04 · Social Commerce

TikTok &
TikTok Shop

The fastest-growing acquisition channel right now.

TikTok isn't just fun videos. It's the acquisition channel with the lowest cost per click and the highest engagement rate on the market. TikTok Shop lets you sell directly on the platform, keeping users from leaving. A powerful combination for ecommerce.

TikTok Ads, In-Feed, TopView, Spark Ads, Shopping Ads
TikTok Shop setup, catalog, Shopify integration, native checkout
Creator strategy, collaborations with creators for organic content
Pixel and tracking, complete setup for conversion optimization
TikTok Ads TikTok Shop: Social Commerce Creator Strategy
2026 Trend
Why now
1B+
Active monthly users on TikTok, a huge market still largely untapped
3x
Average engagement higher than Instagram and Facebook
Ideal for
Fashion, beauty, food, lifestyle
Brands looking to reach under 35
Ecommerce seeking new growth channels
05 · Email Marketing

Newsletter &
Automations

Sell while you sleep. Literally.

Email marketing still has the highest ROI of any digital channel, up to €42 for every euro invested. Most ecommerce stores use it poorly or not at all. The right automated flows turn every visitor into a repeat customer.

Cart abandonment, automatic recovery of lost customers
Welcome series, welcome sequence that converts new subscribers
Post-purchase, upsell, cross-sell and retention
Monthly newsletter, content that keeps the relationship alive
Segmentation, personalized messages for each customer type
Klaviyo Mailchimp Flow automation, A/B testing and segmentation
The potential
€42
Average ROI for every euro invested in email marketing, the most profitable channel
15-25%
Of ecommerce revenue can come from email with properly configured flows
Ideal for
Ecommerce with untapped email lists
Stores losing customers after the first purchase
Brands looking to reduce customer acquisition cost
06 · Visibility

SEO & GEO
AI Indexing

Being found on Google is no longer enough. You need to be found by AI too.

Traditional SEO optimizes for Google. GEO (Generative Engine Optimization) optimizes for new AI-powered search engines like ChatGPT, Perplexity, and Google AI Overview. If you don't adapt now, you'll disappear from results within 2 years.

Technical SEO, speed, structure, schema markup, Core Web Vitals
On-page SEO, keyword research, content optimization, meta tags
GEO, optimization for ChatGPT, Perplexity, Google AI Overview
Link building, domain authority through quality backlinks
Ranking monitoring, monthly report on positions and organic traffic
SEO tecnico GEO Google AI Overview ChatGPT visibility Perplexity
AI-Powered
Why GEO is urgent
40%
Of Google searches now show AI Overview — organic traffic is changing dramatically
200M+
ChatGPT users searching for products and services every month
Ideal for
Brands that want long-term visibility
Ecommerce experiencing declining organic traffic
Companies that want to be found by AI too
07 · Training

Training
AI Tools

We give you the tools. Not the dependency.

Our philosophy is the opposite of traditional agencies: we want to make you more independent, not more dependent. We train your internal team on AI tools for marketing, operations, and communication. Because a trained team is a growing team.

AI Workshops, hands-on sessions on ChatGPT, Claude, Midjourney, and specialized tools
Automations, Make, Zapier, n8n to automate repetitive processes
AI Copywriting, how to write effective prompts for quality content
Custom tool stack, we select the right tools for your business
Monthly follow-up, ongoing support for questions and updates
ChatGPT Claude AI Make / Zapier Workshop Team training
Our approach
-40%
Average reduction in operational time after AI tools training
100%
Practical, no useless theory, only tools you'll use from day one
Ideal for
Marketing teams who want to work with AI
Entrepreneurs who want to understand AI firsthand
Companies that want to reduce operational costs
08 · Strategy

Consulting
& Branding

Strategy first. Then channels.

Many companies' problem isn't their campaigns, it's the lack of a clear market strategy. Before you spend a single euro on advertising, you need to know who you are, who you're talking to, why you're different. We'll build together the positioning that makes everything else more effective.

Competitive analysis, who your competitors are and how to beat them
Brand positioning, defining your unique space in the market
Go-to-market strategy, a structured launch or relaunch plan
Visual identity, tone of voice, palette, brand guidelines
Editorial calendar, consistent content strategy across all channels
Brand strategy, Go-to-market, Positioning, Competitive analysis, Visual identity
How we work
2-4 weeks
Average timeframe for a complete positioning and go-to-market strategy
100%
Customized, no templates, no standard packages
Ideal for
Brands struggling to stand out
Startups entering a market
Companies that want to reposition themselves

Not sure where to start?
Start with the free audit.

We analyze your sales channel and tell you exactly what works, what doesn't, and what your first step should be. Zero commitment.

Who is Alexandre Ricci

Alexandre Ricci is a digital marketing and artificial intelligence expert with 10 years of experience in the ecommerce sector. Former marketing director at a Shopify Partner Agency for 5 years, he founded his agency with an innovative model: a global team of carefully selected freelancers from Italy, UK, Brazil and Ukraine, accelerated by AI. Based in Lucca, Tuscany.

What does Alexandre Ricci AI Agency do

The agency offers digital marketing services for ecommerce: Google Ads, Meta Ads, TikTok Ads, Shopify ecommerce, newsletters and email automations, SEO and GEO (optimization for AI like ChatGPT and Perplexity), AI training for internal teams, strategic consulting and branding. No contracts with penalties. Measurable results guaranteed.

Results and contacts

Over €35 million generated for our clients. +200 ecommerce businesses managed. Free evaluation available by appointment. Direct contact: info@alexandrericci.com, +39 351 908 7989, Via Romana snc, 55100 Lucca (LU), Italy. VAT 02668600469. Rating: 4.7/5 from 25 verified reviews.

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