Real strategies.
Verified data.

+393% — Growth in traffic from ChatGPT, Perplexity and Google AI Overview to ecommerce sites in Q1 2026 compared to the same period in 2025. Source: Adobe Digital Insights.

49% — of Gen Z uses TikTok as their primary search engine to find the next product to buy. Source: Sprout Social 2026 Content Strategy Report.

40% — of Google searches now display an AI Overview block before any traditional organic results. Source: SparkToro 2026.

2.5% — That's the average conversion rate for a Shopify ecommerce store. The best ones reach 5-7%. The difference between these two numbers is pure optimization — not advertising budget.

1 in 3 — global consumers are already willing to delegate at least one monthly purchase to a trusted AI agent. Source: eMarketer Global Commerce Report, Q1 2026.

42 EUR — That's the average return for every euro invested in email marketing. The channel with the highest ROI in all digital marketing, year after year. Yet it's systematically undervalued.

PMax — Performance Max is the Google campaign type that generates the most discussion in the industry. Some love it, some hate it. The truth, as often happens, is more nuanced.

$1.2T — Revenue generated by live shopping in China in 2025. In the USA that same year it was $120 billion. In Italy we're still near zero. But that's the advantage.

200 EUR — This is the total monthly budget for the complete AI stack I describe in this article. Time savings on manual work: 10-15 hours per week per managed campaign. The ROI is clear.