Real strategies.
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Everything you need to know about ecommerce, AI and digital marketing. Only what works in 2026.
Strategy
Live Shopping in 2026: Italy has a 3-year head start on everyone. How to capitalize on it
$1.2T — Revenue generated by live shopping in China in 2025. In the USA that same year it was $120 billion. In Italy we're still near zero. But that's the advantage.
AI Tools
The 7 AI tools we use every day to manage ecommerce campaigns in 2026
200 EUR — This is the total monthly budget for the complete AI stack I describe in this article. Time savings on manual work: 10-15 hours per week per managed campaign. The ROI is clear.
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