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AI Tools
AI generativa nel marketing: cosa cambia per i direttori commerciali
L'AI generativa non è uno strumento opzionale: libera il marketing dall'esecuzione ripetitiva e lo costringe a fare il vero lavoro: strategia, segmenti e messaggi mentre la macchina li mette in pratica. Nel 2026 è una questione di competenza, non di tecnologia.
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AI Tools
ChatGPT Advertising: the guide for Italian ecommerce
As of August 24, ChatGPT advertising is now live in Italy too. How it works, who sees the ads, how much it costs, and what we still don't know.
AI Tools
Agentic Commerce: the AI that shops for the customer. How to prepare now
1 in 3 — global consumers are already willing to delegate at least one monthly purchase to a trusted AI agent. Source: eMarketer Global Commerce Report, Q1 2026.
AI Tools
The 7 AI tools we use every day to manage ecommerce campaigns in 2026
200 EUR — This is the total monthly budget for the complete AI stack I describe in this article. Time savings on manual work: 10-15 hours per week per managed campaign. The ROI is clear.
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