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Mentre tutti spendono di più in ads, i migliori ecommerce vincono ottimizzando il traffico che già hanno. 5 mosse concrete di CRO applicate subito sul tuo negozio per aumentare le conversioni senza budget aggiuntivo.

Online il cliente non vede e non tocca: per questo la fiducia decide se acquista da te o dalla concorrenza. Il Sigillo Netcomm e le recensioni autentiche di Trustpilot sono l'arma competitiva che manca a molti ecommerce italiani.

As of August 24, ChatGPT advertising is now live in Italy too. How it works, who sees the ads, how much it costs, and what we still don't know.

+393% — Growth in traffic from ChatGPT, Perplexity and Google AI Overview to ecommerce sites in Q1 2026 compared to the same period in 2025. Source: Adobe Digital Insights.

49% — of Gen Z uses TikTok as their primary search engine to find the next product to buy. Source: Sprout Social 2026 Content Strategy Report.

40% — of Google searches now display an AI Overview block before any traditional organic results. Source: SparkToro 2026.

2.5% — That's the average conversion rate for a Shopify ecommerce store. The best ones reach 5-7%. The difference between these two numbers is pure optimization — not advertising budget.

1 in 3 — global consumers are already willing to delegate at least one monthly purchase to a trusted AI agent. Source: eMarketer Global Commerce Report, Q1 2026.

42 EUR — That's the average return for every euro invested in email marketing. The channel with the highest ROI in all digital marketing, year after year. Yet it's systematically undervalued.

PMax — Performance Max is the Google campaign type that generates the most discussion in the industry. Some love it, some hate it. The truth, as often happens, is more nuanced.