EN
News Active in Italy from August 24, 2026

When your customers ask ChatGPT for advice,
is your shop listed there?

Every week, hundreds of millions of people ask ChatGPT what to buy. From 24 August, in Italy, shop adverts will appear below the answers. Enter your e-commerce website address and see what yours would look like.

View your shop at ChatGPT ↓
View the offer
Shopify Specialists
Google and Meta partners
+200 e-commerce sites managed
Try it now

View your e-commerce site at ChatGPT.

Enter the address of your online shop: I’ll take a look at your actual products and show you what your advert would look like below the ‘ChatGPT’ response.

Don’t have a website online yet? Please enter your name and product
I’m looking for a nice gift: what would you recommend?
✦

Here’s a very popular option with excellent reviews:

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How it works

Your ad appears at the exact moment your customer is looking for a solution.

1

The customer describes their problem

They don't type two keywords: they describe the situation. "I've been running for three months and my knee hurts, what shoes would you recommend under 150 euros?"

2

ChatGPT responds

The answer stays independent: no advertiser can buy it or change it. That's exactly why people read it carefully.

3

Your ad appears below the response

Clearly marked as sponsored, and selected based on that conversation. It shows your product directly, with photos and price. One click and the customer is on your site.

And then we measure everything

Every click and every sale are tracked from day one. That's how at the end of the month we know exactly how much the campaigns generated, and that's the number you pay me based on.

AI Assistant · example
I've been running for three months and my knee hurts, what shoes would you recommend under 150 euros?
AI

If you've just started and feel knee discomfort, a cushioned and stable shoe with medium drop would work well. Also, get a gait analysis done at a specialty store: often the issue is there.

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Example illustration: product and store are fictional.

Want to see how your ad would look? I'll show you during the call →
Who it's for

It works for ecommerce where customers think before they buy.

Comparison products

Technical items, sports, electronics, home: buyers ask for advice before choosing.

"I've been running for three months and my knee hurts, what shoes do I need?"

Gifts and occasions

Gift hunters often don't know what they want: they just know who it's for.

"I need a gift for my mother who loves cooking, budget 80 euros."

Niche products and broad catalogs

Quality products customers don't know about yet, or catalogs that are hard to navigate.

"I want to start baking bread at home, what do I need?"

In all three cases, your product appears below the answer with photo, price and button, and every sale is tracked by your store.

It's not for you if:

  • you want guaranteed results in one week
  • you can't install sales tracking on your store
  • you can't invest at least 500 € in advertising budget in the first month
Book your free call →
Why us

The channel is new. Ecommerce is not.

ChatGPT Ads has existed for a few weeks, but making ecommerce sell is what we've been doing for ten years.

Alexandre Ricci
Alexandre RicciFounder · Alexandre Ricci AI Agency

We're already working on it

Our ChatGPT Ads tests are underway: you're talking to someone who's been hands-on with it, not someone who read an article.

Shopify specialists

Alexandre was a marketing director at a Shopify Partner agency for 5 years. The official ChatGPT Ads app for Shopify connects catalog, sales and reports: we set it up for you, including the privacy requirements needed in Europe. Don't use Shopify? It still works, with OpenAI's tracking installed on your site.

Results on other channels

+€35M generated for clients +200 e-commerce sites Walcor +87% sales, on half the budget Muranonet +34% turnover

These results were achieved with Google and Meta Ads, not ChatGPT: we show them to you for the methodology, not as a promise.

Book your free call →
The offer

In the first month you only pay me if you sell.

What I do

  • Creo e configuro il tuo account ChatGPT Ads, intestato a te: resta tuo in ogni caso
  • Collego il catalogo prodotti, così i tuoi articoli compaiono con foto e prezzo
  • Installo il tracciamento delle vendite sul tuo negozio
  • Scelgo prodotti, temi di conversazione e testi degli annunci
  • Lancio le campagne e le ottimizzo per tutto il mese
  • A 30 giorni ti presento un report con i numeri veri, in una call

What you put in

The advertising budget, paid directly to OpenAI from your account. We'll calculate the right amount together during the call based on your product, starting from a minimum of 500 € for the first month.

How much you pay me in the first month

A percentage of revenue generated by the campaigns, which we'll define together during the call based on your product margins. What counts are sales recorded by tracking within 7 days of the click. No activation cost, no fixed fee.

After 30 days

Let's look at the numbers together. If it works, we decide how to move forward. If it doesn't work, we say goodbye: no contract, no penalties, and the account stays yours.

OpenAI's welcome bonus

OpenAI is rewarding those who start now: new advertisers get an advertising credit of $500 after spending $500. It's not automatic and the amount can change: in our call we'll verify if your account qualifies. If yes, with a minimum budget of 500 €, your test budget nearly doubles.

Book your free call →
We'll define the percentage together on the call, based on your margins.
Frequently asked questions

Get the answers before your call.

How much budget do I need?

It depends on your product: we'll calculate it together on the call based on prices and margins. You start with a minimum of 500 € in the first month, paid directly to OpenAI from your account: we don't touch your budget.

Is there any data available yet on the results of ChatGPT Ads?

There are few of them, and none are reliable yet: the channel has been running in Italy since August, and OpenAI does not publish any benchmark figures. That’s why we track sales from day one; you retain control over the budget; after 30 days, I’ll show you the actual figures; and in the first month, you only pay me if you make a sale.

What if I don't sell anything in the first month?

You don't pay for my work. The advertising budget you spend stays spent: that's why we decide it together and it always stays under your control.

How long does it take to start?

About 5 days from the call, if your site and catalog are in order. If tracking or catalog need to be fixed first, I'll tell you on the call with exact timelines.

Who sees the ads?

Only those using ChatGPT for free or with the budget-friendly Go plan. Those paying for Plus, Pro or business subscriptions don't see them, and neither do minors.

Do the ads change ChatGPT's answers?

No. They're separate from the response and marked as sponsored. No advertiser can buy or modify what ChatGPT responds with.

Is it compliant with privacy regulations?

In Europe, ads are not personalized: they're chosen based on the conversation topic, not the person's profile. We configure tracking on your store, respecting cookie consent.

Does it replace Google Ads?

No, it complements it. On Google, people search for keywords; on ChatGPT, they describe a problem: they're two different moments in the same purchase. If Google Ads drives sales for you, don't turn it off.

Do I need Shopify?

No. With Shopify it's simpler thanks to the official app, but OpenAI tracking installs on any platform.

What's the difference with GEO?

GEO works to get your store mentioned inside ChatGPT answers, free but slow. ChatGPT Ads puts you right below the answer immediately, paid. Together they cover both spaces.

What happens after the first month?

I'll show you the numbers in a call. If it works, we decide how to move forward; if it doesn't, we say goodbye: no contract, no penalty, and the account stays yours.

Your customers are already asking ChatGPT for advice. The question is who they'll find below the answer.

30 minutes, free, no commitment. We'll review your store, I'll show you how your ad would appear, and we'll define the percentage together.

Book your free 30-minute call →

No contract · No penalty · The account stays yours

Axel
Ask me anything!
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